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Elements and Performance Criteria

1. Design campaign
   • Identify critical campaign design features from business needs and objectives
   • Develop campaign objectives
   • Identify required campaign resources
   • Establish appropriate organisational, team and individual targets
   • Develop campaign procedures for all relevant parties
   • Confirm campaign design by consulting with stakeholders
   • Identify technical requirements to support campaign
   • Ensure campaign design complies with relevant legislation and regulatory codes
2. Implement campaign and monitor outcomes
   • Use project management tools effectively
   • Establish realtime campaign monitoring and reporting
   • Accurately analyse campaign results at regular intervals
   • Conduct effective campaign debriefing with staff and key stakeholders
3. Analyse fulfilment processes
   • Map existing fulfilment processes
   • Collect comprehensive data on campaign fulfilment performance
   • Conduct effective process improvement analysis
   • Establish appropriate new processes or standards
   • Specify and establish an appropriate tracking mechanism
4. Present campaign results to relevant business units
   • Conduct an effective written and oral presentation
   • Focus on critical aspects of campaign in the presentation
   • Clearly communicate required action to other parties
   • Communicate and resolve campaign process concerns and issues
5. Prepare campaign cost–benefit analysis
   • Collect relevant campaign data
   • Accurately calculate cost of calls and other transactions
   • Accurately assess immediate and longer-term financial gains of campaign
   • Communicate appropriate performance and financial results to relevant parties
6. Prepare campaign cost–benefit analysis
   • Collect relevant campaign data
   • Accurately calculate cost of calls and other transactions
   • Accurately assess immediate and longer-term financial gains of campaign
   • Communicate appropriate performance and financial results to relevant parties